Leverage Traffic for Your AdSense Site With Inbound links

The Google Factor - Optimising your Site Ranking & AdSense



Your Google ranking (and others like Yahoo
and MSN) will make a huge difference to the amount of traffic your web host
receives. Therefore it is important that you understand how your ranking is calculated.





Google gives some hints here:



href="http://www.google.co.nz/corporate/tech.html">http://www.google.co.nz/corporate/tech.html



href="http://www.google.co.nz/webmasters/4.html">http://www.google.co.nz/webmasters/4.html





What it essentially comes down to, is how
many people link to your site, repeated use of specific key words in your
title, headings, and main text.



Top tips for improving your Google ranking


What is a Keyword?



Keywords are what user type into a search engine when they are looking for content. If you have a page that is about “optimising Windows”, and if you follow suggestions on this page on how to optimise the structure of your page, you may still find that you do not get a good Google ranking. This could be because there are literally, hundreds of thousands of pages with the same keywords.
The key is to find the keywords to target with the highest demand to lowest supply, the you need to make sure that these keywords are optimised on your page.
There are some great tools around to do keyword research (ie: optimising your keywords to match highest demand with lowest supply).


Check out:


href="http://www.wordtracker.com">http://www.wordtracker.com


href="http://www.keywordsanalyzer.com">http://www.keywordsanalyzer.com







Optimising for Spiders or Crawlers


Spiders or Crawlers are software that is run by search engines to trawl through links on the internet. It is spiders that get all the information for search engines, and they (or a back end server analysis program) will analysis your page content, figure out numbers of pages linking to your page and will generate your site ranking.


Spiders or Crawlers only work on text. This is really important, so I will state it again. Spiders or Crawlers only work on text. Hence any fancy logos or text embedded in pictures or flash animations will not help identify your site and will not be counted toward your ranking.



Similarly using frames is a technique that makes the Webmaster's life easy but can spiders may find it difficult to move around in frames and will fail to include all of the pages in their list. These missed out pages will not help identify your site and will not be counted toward your ranking.












Optimising your page structure for keywords



<Title> The Title tag appears around the test that goes in your Window title bar in most browsers. Your keywords must be in the title.



<Meta (Description)> This is the tag that search engines pick up and display in the search results. Make sure the description contains your keyword. Depending on the search engine, this is what a searcher will see when your site’s results are displayed – so make it compelling.



<Meta (Keywords)> List your page keyword(s), then any secondary keyword(s). Some search engines use this, others don’t. But it doesn’t hurt to put it in!



<H1>…… <H4> These are “Header” tags which should contain a summary of the content in the following paragraph. Try to make the headings as keyword which as possible along with the first sentence of each following paragraph.



<Body> This is the start of the key content. Again ensure that the first sentence contains keyword rich text.

Ensure that you fill in all the fields of hypertext links and embedded images. Use <alt> tags which should describe the images that you have embedded, and use <title> text to allow a tooltip for links.



Getting links to your website



Google is pretty smart. Rather than just ranking you on the content of your own website, it ranks you on the number of people that link to your website and the respective rankings of these websites. Hence, it rewards you if lots of other relevant sites think your site is worth linking to.



There are several ways to get links to your site. Of course, you can just wait for people to find your site after it has been listed on search engines and “spidered”. However a common way is to use link exchange programs. These are often listed at the bottom of other sites, and if you link to their site, then they will link to yours.



Hint: Since you want relevant sites to link to yours, a quick way to build up links is to Google for the key works: [site subject] and “Add URL”.



If you are part of a link exchange program, ensure that other website uses a relevant “inbound hypertext link”.


eg:

1. If you are looking for the best can opener, href="http://www.canopener.com">click here.



2. Click the link for href="http://www.canopener.com">the best can opener.



Google will reward option 2 with a better ranking if the inbound hypertext link test matches the keywords for which the target is optimised.



Adding Google AdSense to your website



Another way that Google and others can help
your web host, is through advertising revenue. Google have an infrastructure called AdSense which can easily be added to your web hosted sites.



Besides revenue, enlisting with Google AdSense ensures that your page is spidered or crawled almost immediately.



Google tailors adverts for your site based on content of your site, and you can choose if you do not want competitors adverts on your site.



More information can be found here:



href="http://www.google.com/adsense/">Google Adsense



Great info on how to structure a site to
maximise AdSense revenues



href="http://www.associateprograms.com/search/adsense.shtml">How to boost your AdSense revenue
eBook on optimising your site for AdSense



eBooklang=EN-GB> on optimising your site for AdSense



href="http://www.adsense-secrets.com/">AdSense Secrets



For figuring out how much advertisers are
prepared to pay for specific key words



href="http://www.musthavemarketing.com/overture/">Overture Tools



If
you have any questions from this article or feel that some areas need to be explained
further, please email me on mike@howtohostawebsite.comstyle='mso-spacerun:yes'>
I am happy to expand this article further.

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